The Bible As Magazine

I found this interesting post of "a Swedish adman and former CEO Dag Soderberg [that] is leading a team called Illuminated World that's reinterpreting the Bible as a magazine - complete with sidebars, coverlines, and subheads. He's using the straight text, for the most part, but embellishing it with Bennetton-style photos and pull quotes."

The Book: New Testament is being backed by the American Bible Society and is another interesting endeavor pursuing new avenues to communicate the truth of God's word. It has a Fall 2008 release time frame. I would love to see how they handle the text. But I will also be intrigued as to how they use photographs and imagery to communicate, highlight, or enhance the words.

Here is the organization's mission statement that is putting this project out there for the world:

"To introduce today’s audience to a revolutionary contemporary Bible, one that encourages dialogue and is culturally relevant, readily accessible and easily digestible for any reader regardless of religious, economic, racial or social background.

Illuminated World does not support or endorse any specific religion. We have no religious agenda. It is simply meant to be a unique vehicle for reacquainting today’s reader with the most important historical text ever written and capture the greatest story ever told as no one has seen it in 2000 years."

Here's a link to the FAQs. I love stuff like this. It's so out of my normal box.

(bu to Boing Boing)